Creating real-time experience to simulate prioritisation in national health planning

The National Planning Simulation World Hepatitis Summit

The Challenge

World Hepatitis Summit, a joint World Hepatitis Alliance (WHA) and World Health Organisation (WHO) event would directly address the overwhelming global burden of viral hepatitis. With over 70 countries represented and with such varied understanding and experiences anticipated among 500 attendees, WHA/WHO sought to share learnings and practices in a new, highly engaging and multilingual format.

  • 500 attendees
  • 70 countries represented
  • 16031_verzameling pictogrammen_annual report 100% engagement
  • 16031_verzameling pictogrammen_annual report deel 2 8,650 interactions

Solutions & Results

MCI optimised the power of immersive experiences, proposing a live simulation exercise and gamification approach to capture the imagination and stimulate the emotions of participants.

The team worked hard to creatively place the audience directly into the scenario by creating an innovative simulation of a disease outbreak.

  • Engaged 100% of conference attendees
  • Over 8,650 interactions using digital tablets in just 3 hours
  • Widespread television, online and print media attention raising global awareness and giving hepatitis the priority it deserves

You listened attentively to our goals during the planning session and made suggestions to increase the impact by the use of tailor-made technology.

Dr. Hande Harmanci, Global Hepatitis Programme, WHO